|
The F&A Show 2010 was aggresively promoted in the print and online media. This includes an advertising campaign in the trade publications, mainline newspapers and prominent textile websites.
A concerted PR campaign was also an integral part of the promotion strategy, both in India as well as overseas markets.
Strategic alliances with leading Indian as well as international trade bodies, as well as participation in important trade shows, will also be used to reach out to a wider and targeted audience.
Promotion of the F&A Trade Show 2010 had been carried out worldwide. Advertising in leading trade journals, magazines and periodicals, as well as mainline newspapers formed part of the promotion strategy.
|
